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Senior Managing Director | The Opes Group LLC

WayUp: The Future of Job Searching

Searching for a job can be not only intimidating, but difficult. And while job hunting is a challenge at any age, it tends to be a bit worse right out of college. As a young, inexperienced “professional” you are, in most cases, armed only with your education and determination. Admittedly, that can take you far, but the search is still competitive. One startup is looking to change that and help the youth of today find the best possible job.


What is WayUp?

WayUp is an online job listing aggregator. It compiles a list of positions from a variety of businesses and matches them to users based on his or her individual education and experience.


Now, you may be thinking: “Big deal. LinkedIn and plenty of other applications already offer services similar to this.”


And WayUp and its executives know this. However, they believe that their platform is in a different category. WayUp does not cater to all demographics of job seekers. Instead, they focus solely on college students and recent graduates. The application also heavily focuses on its mobile application. In a recent report from TechCrunch, Liz Wessel, the company’s co-founder and CEO, stated her thoughts on the company’s competition, saying, “LinkedIn is built for a much older generation.”


In a world that is constantly becoming more mobile, it is perfectly reasonable to believe that a company whose focus is on the future will emerge victorious. In fact, one of WayUp’s partners, Karan Mehandru, thinks as much.


“Wayup has the potential to surpass LinkedIn over time as the dominant next generation platform that becomes the online resume for the next generation and connects employers with candidates to get them hired,” Mehandru told TechCrunch.


If you aren’t sold on the company, its investors sure are. The same TechCrunch article claims that the company has earned a whopping $18.5 million in series B funding. WayUp plans on using the money to further build and develop its engineering and product teams. And some of the world’s largest companies have already used the platform to acquire new talent, including Facebook, Google and The New York Times.
Could we be looking at the next generation of job searching?