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Senior Managing Director | The Opes Group LLC

Bloomerent: The Flower-Sharing App

If you are married, or are currently in the process of planning a wedding, you understand just how expensive it can be to plan one. On average, a wedding can cost almost $30,000, and if you aren’t wealthy, that is a lot of money to spend for only a few hours. Considering the hefty price tag, it should come as no surprise that many people want to save money every chance they get. And a new application is looking to help couples do just that.


Bloomerent is a sharing application whose sole purpose is to allow recently-married couples to share their flowers with other soon-to-be-married couples in an effort to save on waste and money. Bloomerent offers a wide selection of florists who provide couples with flowers to match any occasion. The couple that purchases the flowers first can receive 10% back on their purchase, and, once those flowers are used, they can be shared with another soon-to-be-married couple with a 40-60% discount. Whether you are the first couple or the second couple, you are saving some money. This is a novel idea and a great way to reduce waste.


Bloomerent’s mere existence is a true sign of the times. We now live in an era where starting a business can be as easy as opening an application on our phone or a browser on our computers. Crowdfunding sites, like Indiegogo and Kickstarter allow any person in the world with an Internet connection and a great idea to start the business of their dreams and to become an entrepreneur. These sites have given way to some of today’s most popular brands, like smartwatch maker Pebble and VR company Oculus, which is now owned by Facebook. If someone sees an inefficiency in today’s society, much like Bloomerent’s co-founder Danit Zamir saw an inefficiency in flower purchasing for weddings, he or she can create a company from scratch far easier today than they could have ten years ago.


The flower-sharing site is also a prime example of another rising market in business: the sharing economy. In essence, the sharing economy is a sector of business where people are willing to share their items or personal belongings to others for a price. Some of today’s most valuable and popular companies are based on this model. Two of the best examples of this are Uber and Airbnb. Uber allows anybody with a car to become a taxi driver, and Airbnb allows homeowners to rent out their rooms to virtually anybody in the world. And there are dozens of other startups looking to join this thriving market, like Bloomerent.


Taking a step back and looking at how easy it is for any person to start a business is genuinely amazing. The billion-dollar companies of tomorrow will not be built on the traditional business model; they will very likely be a product of the sharing economy. People will see the inefficiencies in today’s society and create new and amazing companies that can provide quick and easy services. It is already happening, and the trend will only continue to grow.